August 20, 2024, Taipei – The "Standard Chartered Taipei Charity Marathon," an annual charity event sponsored by Standard Chartered Bank, will commence on 12 January, 2025, with registration opening today. This race marks the first stop of Standard Chartered Bank's 2025 global ten-city marathon series and integrates the Futuremakers by Standard Chartered global initiative, aimed at creating transformative opportunities for disadvantaged youths. Since 2013, the combination of races, public donations, various fundraising activities, and contributions from the Standard Chartered Foundation has resulted in an investment of over TWD114 million in Taiwan, providing training, guidance, and counseling programs to support disadvantaged youths.
Reflecting its brand commitment, "Here for good," Standard Chartered sponsors city marathons in Taipei, Singapore, Kuala Lumpur, Hong Kong, Shanghai, Hanoi, London, the Falkland Islands, Jersey, and Nairobi, inviting customers and running enthusiasts worldwide to experience the joy of running. In Taiwan, the "Standard Chartered Taipei Charity Marathon" is one of the few domestic races where participants’ results are recognized by both AIMS and WA. The new visual identity incorporates iconic Taipei landmarks such as Taipei 101, the Grand Hotel, and the Dazhi Bridge, capturing the unique characteristics of the race and creating a visual connection with other cities.
▲Standard Chartered Bank's Global Ten-City Marathon Series Kicks
Off in Taipei on 12 January, 2025
Since 2013, Standard Chartered Bank has been a strong advocate for physical fitness, sponsoring numerous running events. The bank has been repeatedly recognized by the Sports Administration of the Ministry of Education with the "Sports Promoter Award," making it the most awarded foreign bank in Taiwan. Legendary runner Cheng Chi (紀政), known as the "Flying Antelope," attended the event, extending her congratulations. As Taiwan’s first female athlete to win a medal in Olympic athletics, she remarked, "With marathons becoming a nationwide movement in Taiwan, I am thrilled and thankful to see companies like Standard Chartered making long-term investments in promoting running events."
The "Standard Chartered Taipei Charity Marathon" has grown to become Taiwan’s largest charity marathon, focusing on supporting the visually impaired, promoting employment for the visually impaired in Taiwan, and contributing to global blindness prevention and relief efforts. The event has also provided training, guidance, and counseling programs to enhance the skills of disadvantaged youths, fostering economic inclusion. Since 2020, with the support of "Futuremakers by Standard Chartered" partners, including the Taipei Parents' Association for the Visually Impaired (PAVI) and the Garden of Hope Foundation (GoH), nearly 7,000 disadvantaged youths have been assisted in securing employment or starting businesses. The annual theme, "RUN FOR CHANGE," carries even greater significance, with over TWD114 million raised since 2013 through races, public donations, various fundraising activities, and contributions from the Standard Chartered Foundation.
As part of its sponsorship of the "Standard Chartered Taipei Charity Marathon," Standard Chartered Bank has mobilized over 2,200 volunteers from within the bank since 2013. These volunteers enthusiastically participate in the 13K Plogging event, helping to clean the race course while running, or transforming into cheerleaders along the route, serving as guides for visually impaired runners, and assisting with various tasks at the finish line.
Standard Chartered CFO William (劉師郝) stated, "For our bank, the ‘Standard Chartered Taipei Charity Marathon’ is an eagerly anticipated annual event. We are privileged to run alongside thousands of participants in support of charity and sustainability, and we are delighted to see our colleagues’ passionate involvement, continually expanding the event’s impact on the community." In line with sustainable development goals, the "Standard Chartered Taipei Charity Marathon" adheres to the 3R principles (Reduce, Recycle, Reuse) throughout its event planning, utilizing electronic certificates, eco-friendly medal ribbons, reusable bags, and hosting a sustainable marketplace. This year’s event will continue to encourage public participation in the "Plogging" event, led by the "Sports Goddess" Serena Fang(房思瑜), underscoring the message that running can indeed drive change.
▲ Standard Chartered CFO William :"The Standard Chartered Marathon
is a rare platform that brings together tens of
thousands of runners, all running to promote public welfare and sustainability."
For the second consecutive year, the "Standard Chartered Taipei Charity Marathon" is teaming up with professional running shoe expert New Balance, expanding resources to continually enhance the race experience for participants. In addition to providing professional race apparel, New Balance collaborates with the NBRC (New Balance Run Club) to offer exclusive training sessions, encouraging runners to continuously push their limits in alignment with the call to "RUN FOR CHANGE."
The event also features the soothing band "Bestards" as ambassadors. Lead singer Kidding is especially looking forward to interacting with runners and fans on the vibrant stage of the "Standard Chartered Taipei Charity Marathon." "Bestards" are ready to celebrate with everyone at the carnival at the finish line! "2025 Standard Chartered Taipei Charity Marathon" Early Bird Registration Opens on 20 August at 4 PM and Closes on 26 August at 4 PM. General Registration Opens on 27 August at 4 PM and Closes on 31 Octoberat 4 PM. Limited Spots Available, So Interested Runners Should Register Quickly.
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For more information, follow the official FB fan page:
https://www.facebook.com/scbmarathon
and visit the event website:
http://scbmarathon.com。
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